According to spa manager Nikolay Popov, the spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is seeing increased patronage from guests originating in the Netherlands and Poland. Popov attributes this interest to the centre’s utilization of natural healing resources, including mineral water combined with seawater, lye, and healing mud. He noted that balneological therapies remain particularly sought after by individuals over 60, who commonly seek treatment for musculoskeletal issues, herniated discs, and lower back pain.
Further insights into the sector come from Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD. He observes a post-pandemic trend indicating that younger demographics are becoming more health-conscious. Stamboliyski points out that the average age of individuals seeking rehabilitation and preventive services is decreasing, shifting from an approximate 40–45 years in the past to 28–31 currently.
The services offered are also evolving. Packages are transitioning from fixed treatment counts to individualized protocols, mirroring medical industry standards. These comprehensive programs extend beyond treatments with thermal water or mud to include dietary guidance, physical activity recommendations, and advice on supplements.
To support these protocols, the company collaborates with external physicians nationwide, facilitating online consultations. The resort continues to attract international visitors, including those from Germany and the Czech Republic, while overall interest in medical and spa tourism is growing across the Balkans. BTA highlights this growth by featuring over 200 certified spa, wellness, and medical spa centres in Bulgaria through its BG SPA: Salus per aquam initiative, which is linked to the 2026
Topics: #centre #guests #azalia
It’s interesting to see which international groups are drawn to the natural resources offered at the resort’s spa.
What specific natural healing resources are utilized at the spa center that are appealing to Dutch and Polish guests?