Eastern therapies and hammam rituals are drawing significant interest from guests at Astor Garden Hotel, according to SPA Manager Nikolay Popov, speaking to BTA in the Sts Constantine and Helena seaside resort near Varna. Popov noted that the hotel is connected to the Aqua House Thermal & Beach complex, which annually introduces new services to enhance the visitor experience. He stated that modern guests seek variety and new sensations, which hospitality providers are responding to by offering opportunities to improve both physical and mental well-being.
The complex provides a range of amenities, including various pools suitable for lap swimming, alongside tailored beauty therapies. Popov advised caution regarding specific treatments for clients recovering from cosmetic or invasive procedures, recommending that high humidity and steam, such as those in a traditional hammam, should be avoided. While some approaches from Chinese medicine may remain appropriate, this caution also applies to traditional massages.
Aromatherapy is a popular choice due to its rapid systemic effects, and guests can also benefit from mud therapy. Furthermore, management is considering incorporating algae-based treatments, given the health benefits and local availability of seaweed. In a related industry context, BTA highlights its feature, BG SPA: Salus per aquam, which covers certified spa, wellness, and medical spa centers across Bulgaria, totaling over 200 facilities.
This initiative, organized with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism, supports Europe’s major health tourism event, the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across several Bulgarian locations. BTA is serving as the event’s primary media partner.
Topics: #interest #therapies #hammam
