Therapies, Hammam Rituals Draw Interest at Astor Garden, Aqua House Thermal & Beach near Varna

Eastern therapies and hammam rituals are generating significant guest interest at Astor Garden Hotel, according to SPA Manager Nikolay Popov, speaking to BTA in the Sts Constantine and Helena resort near Varna. Popov noted that the hotel is affiliated with the Aqua House Thermal & Beach complex, which continually updates its services to enhance the visitor experience. He stated that modern guests seek diverse and novel experiences, a trend that hospitality providers are actively addressing.

The complex offers opportunities for improving both physical and mental well-being. Beyond various pools, including those for lap swimming, guests can access tailored packages and a range of beauty therapies. Popov advised that massage programs require caution for clients who have undergone cosmetic procedures, recommending avoidance of high humidity and steam for interventions like plastic surgery, which impacts the suitability of traditional hammam rituals.

While some approaches from Chinese medicine remain viable, aromatherapy is popular due to its immediate effects, often combined with other treatments. Furthermore, mud therapy is available, and management is considering introducing algae-based treatments due to the natural availability of seaweed and its documented health benefits. BTA highlights this robust sector through its “BG SPA: Salus per aquam, Health Through Water” feature, which covers over 200 certified spa, wellness, and medical spa centers across Bulgaria.

This initiative is connected to Europe’s leading health tourism event, the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across Varna, Sts. Constantine and Helena, Golden Sands, and Albena. BTA is serving as the main media partner for the summit.

Topics: #interest #therapies #hammam