Eastern wellness practices, including Eastern therapies and hammam rituals, are currently drawing significant guest interest at the Astor Garden Hotel, according to SPA Manager Nikolay Popov. Popov noted that the hotel’s connection to the Aqua House Thermal & Beach complex allows the facility to continually enhance its services to meet the evolving expectations of modern tourists. The complex aims to improve both physical and mental well-being, offering guests a range of options beyond specialized treatments, such as various pools suitable for lap swimming.
Popov highlighted that tailored packages are available alongside diverse beauty treatments. However, he cautioned that certain treatments require medical consideration; for clients recovering from cosmetic or invasive procedures, high humidity and steam, characteristic of a hammam experience, should be avoided. This precaution also applies to traditional massages, though some Chinese medicine approaches may remain appropriate.
Aromatherapy remains a popular choice due to its immediate effects on the body, often integrated with other treatments. Furthermore, guests can benefit from mud therapy, and management is exploring the introduction of algae-based treatments due to their reported health benefits. In a broader industry context, BTA is featuring certified spa, wellness, and medical spa centers across Bulgaria through its “BG SPA: Salus per aquam” feature, which encompasses over 200 facilities.
This initiative, a collaboration with the Ministry of Tourism and the Bulgarian Union of Balneology and SPA Tourism, is linked to the major health tourism event, the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across several Bulgarian resorts.
Topics: #interest #therapies #hammam
