Eastern therapies and hammam rituals are drawing significant guest interest at Astor Garden Hotel, SPA Manager Nikolay Popov informed BTA in the Sts Constantine and Helena seaside resort near Varna. Popov noted that the hotel is affiliated with the Aqua House Thermal & Beach complex, which annually introduces new services to enhance the visitor experience and meet the modern demand for variety and wellness. The complex aims to improve both physical and mental well-being.
Guests have access to a range of pools, including facilities for lap swimming, alongside various beauty treatments and customizable packages designed for individual needs. Popov advised caution regarding specific treatments following cosmetic or invasive procedures. In cases of plastic surgery, high humidity and steam environments, such as those found in a hammam, should be avoided, and traditional massages may also be restricted.
However, certain Chinese medicine approaches might remain suitable. Aromatherapy is frequently sought after due to its immediate effects, often combined with other treatments. Additionally, mud therapy is available, and management is exploring the integration of algae-based treatments due to their documented health benefits and the natural availability of seaweed.
In a broader industry context, BTA is highlighting Bulgarian spa wellness through its “BG SPA: Salus per aquam” feature, which covers more than 200 certified spa, wellness, and medical spa centers. This initiative is connected to Europe’s leading health tourism event, the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across Varna, Sts. Constantine and Helena, Golden Sands, and Albena.
BTA will serve as the main media partner for the summit.
Topics: #interest #therapies #hammam
