Eastern wellness practices, including Eastern therapies and hammam rituals, are currently drawing significant interest among guests at Astor Garden Hotel, according to SPA Manager Nikolay Popov. The hotel is affiliated with the Aqua House Thermal & Beach complex, which regularly updates its offerings to enhance the visitor experience. Popov noted that modern guests seek diverse and novel wellness experiences, a trend that hospitality providers are actively addressing by focusing on both physical and mental well-being.
The complex provides a range of amenities, including multiple pools suitable for lap swimming, alongside customized packages and various beauty treatments. However, Popov advised caution regarding certain therapies for clients who have undergone cosmetic procedures. Specifically, in cases of plastic surgery or invasive interventions, high humidity and steam should be avoided, which renders hammam rituals unsuitable.
While traditional massages are also restricted, certain approaches from Chinese medicine may remain appropriate. Aromatherapy is highly sought after due to its immediate effects, often complementing other treatments. Guests can also benefit from mud therapy, and management is considering introducing algae-based treatments due to their recognized health benefits.
Separately, BTA is covering Bulgaria’s certified spa, wellness, and medical spa centers under its “BG SPA: Salus per aquam, Health Through Water” feature, which encompasses over 200 facilities. This coverage is connected to Europe’s leading health tourism event, the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across several Bulgarian locations. BTA has secured the role of the main media partner for this summit.
Topics: #interest #therapies #hammam
