The spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is attracting an increasing number of international guests, particularly from the Netherlands and Poland, according to spa manager Nikolay Popov. He attributes this interest to the centre’s utilization of natural healing resources, including mineral water combined with seawater, lye, and medicinal mud. Popov also noted that specialists at the facility are highly regarded for their extensive experience.
While balneological therapies remain popular with individuals over 60—who frequently seek treatment for musculoskeletal issues, herniated discs, and lower back pain—the market is showing a demographic shift. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, reported that post-pandemic trends indicate younger people are becoming more health-conscious, with the average age seeking rehabilitation dropping to approximately 28–31. Furthermore, the services offered by the centre are evolving.
Instead of fixed treatment packages, the facility now develops individualized protocols mirroring medical practices. These comprehensive programs incorporate thermal water, mud, and specialized equipment alongside guidance on diet, physical activity, and supplements. To support these protocols, the centre collaborates with external physicians nationwide, offering online consultations.
The resort continues to draw visitors from countries like Germany and the Czech Republic, signaling growing interest in medical and spa tourism across the Balkans. This industry growth is highlighted by BTA’s feature, “BG SPA: Salus per aquam,” which showcases over 200 certified spa and wellness centres in Bulgaria, leading up to the HEALTHXCHANGE SUMMIT in 202
Topics: #centre #guests #azalia
