Bulgaria’s investment landscape showed signs of growth, diversification, and a strategic focus on high-value industries, as highlighted during the 20th Investor of the Year awards ceremony organized by the InvestBulgaria Agency (IBA), which also marked its 30th anniversary. The official ceremony took place at the Hyatt Regency Sofia hotel on Monday evening. BTL Industries Bulgaria received the top Investor of the Year 2025 award for a EUR 51 million investment in Plovdiv, which generated over 700 jobs.
The company, operational in Bulgaria since 1998, has become a global production base for BTL, employing over 850 people and exporting medical devices to more than 120 countries. Leadership noted that the award recognized long-term development in Bulgaria, underscoring the country’s potential as a major medical technology hub. During the ceremony, Bulgarian President Iliana Iotova presented the award and the “Golden Bull” statuette to BTL’s CEO, Veselin Karavasilev.
Iotova stated that such activities strengthen confidence in Bulgaria as a favorable place for business. Other major awards reflected diverse geographic and sectoral investment. Recognitions included Intuitive Surgical Bulgaria for a greenfield project in Parvomay, Aero Technic BG for aviation expansion in Sofia, Nestlé Bulgaria for growth in the capital, and Festo Bulgaria for industrial investment across multiple cities.
Emphasis across categories was placed on job creation, technological advancement, and regional economic impact. Additionally, the IBA reported that foreign direct investment in Bulgaria surpassed EUR 800 million in the first two months of 2026—nearly double the amount from the same period in 2025. Agency leadership credited this growth to Bulgaria’s macroeconomic stability, competitive tax system, and institutional support.
Officials confirmed that the country aims to attract investment in manufacturing, ICT, and R&D, prioritizing projects that generate innovation and higher added value.
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It’s encouraging to see Bulgaria emphasizing investment growth and innovation in its economic strategy.