Eastern therapies and hammam rituals are drawing significant interest from guests at Astor Garden Hotel, according to SPA Manager Nikolay Popov, speaking to BTA in the Sts Constantine and Helena seaside resort near Varna. Popov noted that the hotel is connected to the Aqua House Thermal & Beach complex, which continually updates its services to enhance the visitor experience. He stated that modern tourists seek diverse and novel sensations, prompting hospitality providers to meet these evolving expectations.
The complex offers opportunities to enhance both physical and mental well-being. While guests can utilize various pools, including facilities for lap swimming, tailored packages and a range of beauty treatments are also available. Popov advised that massage programs require caution for clients who have undergone cosmetic procedures, recommending that high humidity and steam, such as those in a traditional hammam, should be avoided in cases of plastic surgery or invasive interventions.
While traditional massages are advised cautiously, certain approaches from Chinese medicine may remain appropriate. Aromatherapy is popular due to its immediate effects on the body and is often combined with other treatments. Guests can also benefit from mud therapy, and management is considering introducing algae-based treatments due to their documented health benefits and natural seaweed availability.
In a broader industry context, BTA features “BG SPA: Salus per aquam, Health Through Water,” covering over 200 certified spa, wellness, and medical spa centers across Bulgaria. This initiative is linked to Europe’s major health tourism event, the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across several Bulgarian locations.
Topics: #interest #therapies #hammam
