The global wine scene has converged in Sofia for Discover.Vino 2026, which is currently taking place at Hall 3 of the National Palace of Culture (NDK) on Friday and Saturday. This seventh international vino exhibition centers on the world’s diverse wine regions and the individuals who represent them. Attendees are invited to engage with winery representatives and various wine experts who will discuss the origins of their wines.
According to the organizers from DiVino, the event is accessible to the public from 2 p.m. to 9 p.m. on Friday, and from 12 noon to 9 p.m.
on Saturday. Discover.Vino 2026 features a curated selection, emphasizing wine origin as a determinant of style, character, and identity, ranging from classic European terroirs to emerging wine destinations across other continents. Over the two days, visitors can explore the breadth of global wine regions in one location.
The event allows participants to learn how climate, soil composition, and tradition influence a wine’s style, compare different terroirs through curated tastings, and discover areas developing wine tourism. The exhibition reinforces its role as a platform for professionals and connoisseurs seeking depth and authenticity beyond simple tasting. It provides a direct meeting point for importers and the public, including HoReCa industry representatives, sommeliers, and traders, who can sample new brands and vintages, exchange knowledge, and speak directly with international winery representatives.
The general public can utilize the event to expand their knowledge and purchase wines on site. Furthermore, the program includes masterclasses designed to deepen understanding of global wines, with a dedicated zone offering food and refreshments between sessions.
Topics: #wine #vino #world
