The global wine scene has converged in Sofia for Discover.Vino 2026, taking place at Hall 3 of the National Palace of Culture (NDK) this Friday and Saturday. This seventh international wine exhibition emphasizes the diverse world wine regions and the individuals associated with them. According to organizers from DiVino, attendees can interact directly with winery representatives and wine experts who will discuss the origins of their wines.
The event is open to the public from 2 p.m. to 9 p.m. on Friday, and from 12 noon to 9 p.m.
on Saturday. Discover.Vino 2026 presents a curated selection centered on wine origin, positioning it as the defining source of style, character, and identity across the world. From established European terroirs to emerging and intriguing wine destinations on other continents, the exhibition allows visitors to explore this diversity in one location.
Over the two days, attendees can gain insight into how climate, soil composition, and tradition influence a wine’s style, comparing different terroirs through curated tastings and discovering growing wine tourism destinations. This edition reinforces the show’s role as a platform for both connoisseurs and professionals seeking depth and authenticity beyond mere tasting. The event facilitates direct engagement between importers and the public, encompassing both industry professionals and general wine enthusiasts.
HoReCa industry representatives, sommeliers, and traders can sample new brands and vintages, exchange knowledge, and speak with winery representatives who are present in Bulgaria for the event. For the general public, it offers an opportunity to discover new selections, enhance knowledge, and purchase wine on site. The program also features masterclasses designed to deepen understanding of global wine, with complementary food and refreshment zones available between tastings.
Topics: #wine #vino #world
