The global wine industry has shifted its focus to Sofia for Discover.Vino 2026, an international exhibition currently taking place at Hall 3 of the National Palace of Culture (NDK) on Friday and Saturday. Marking the seventh edition, the event centers on the world’s diverse wine regions and the people associated with them. According to the organizers from DiVino, attendees can engage directly with winery representatives and wine experts.
These experts will provide firsthand accounts of the origins of their vino, detailing the specific locations from which the wines originate. The event is accessible to the public from 2:00 PM to 9:00 PM on Friday, and from 12:00 PM to 9:00 PM on Saturday. Discover.Vino 2026 showcases a curated selection spanning from classic European terroirs to emerging wine destinations across other continents.
The central theme emphasizes wine origin as a defining source of style, character, and identity. Over the two days, visitors can explore the breadth of global wine regions, learning how elements such as climate, soil, and tradition influence a wine’s style, and comparing different terroirs through curated tastings. This edition reinforces the show’s role as a platform for both connoisseurs and industry professionals seeking depth and authenticity beyond simple tasting.
The exhibition provides a direct forum for importers and the public—including HoReCa industry representatives, sommeliers, and traders—to sample new brands and vintages, exchange knowledge, and speak directly with winery representatives present for Discover.Vino 2026. The general public can use the event to discover new selections, broaden their knowledge, and purchase wine on site. The program also features masterclasses designed to deepen understanding of global wines, with refreshments available between tastings.
Topics: #wine #vino #world
