The global wine scene is currently focused on Sofia for Discover.Vino 2026, which is taking place at Hall 3 of the National Palace of Culture (NDK) on Friday and Saturday. This seventh international wine exhibition centers on the diverse wine regions and the people associated with them. Organizers from DiVino stated that attendees will have the chance to engage directly with winery representatives and wine experts.
These experts will provide firsthand accounts regarding the origins of their wines. The event is accessible to the public from 2 p.m. to 9 p.m.
on Friday, and from 12 noon to 9 p.m. on Saturday. Discover.Vino 2026 showcases a carefully curated selection, emphasizing wine origin as a defining factor of style, character, and identity.
The exhibition spans from classic European terroirs to emerging wine destinations across the world. Over the two days, visitors can immerse themselves in the breadth of wine regions in one location. Participants can learn how climate, soil composition, and tradition influence a wine’s style, compare various terroirs through organized tastings, and discover developing wine tourism destinations.
This edition solidifies the show’s role as a platform for connoisseurs and professionals seeking depth and authenticity beyond simple tasting. The event facilitates direct interaction between importers and the public, including both industry professionals and general wine enthusiasts. HoReCa industry representatives, sommeliers, and traders can sample new brands and vintages, exchange knowledge, and speak with importers and winery representatives who have traveled to Bulgaria for Discover.Vino 2026.
The general public can explore new selections, enhance their knowledge, and purchase wine on site. The program also features masterclasses designed to deepen understanding of global wines, with food, coffee, and desserts available between tastings.
Topics: #wine #vino #world
