The global wine scene is currently converging in Sofia for Discover.Vino 2026, taking place at Hall 3 of the National Palace of Culture (NDK) on Friday and Saturday. This seventh international vino exhibition centers on the diverse world’s wine regions and the individuals who represent them. Organizers from DiVino state that attendees will have the opportunity to interact directly with winery representatives and wine experts.
These experts will provide in-depth information regarding the origins of their wines. The event is open to the public from 2 p.m. to 9 p.m.
on Friday, and from 12 noon to 9 p.m. on Saturday. Discover.Vino 2026 presents a curated selection spanning from classic European terroirs to emerging and intriguing wine destinations across multiple continents.
The central theme emphasizes wine origin as a defining factor for style, character, and identity. Over the two days, visitors can explore the breadth of global wine regions in one location, learning how factors such as climate, soil, and tradition influence a wine’s profile. The event facilitates the comparison of different terroirs through curated tastings and highlights developing wine tourism destinations.
The exhibition serves as a key platform for both connoisseurs and professionals seeking depth and authenticity beyond simple tasting. It provides direct contact opportunities for importers and the public, including HoReCa industry representatives, sommeliers, and traders, who can sample new brands and vintages, exchange knowledge, and speak with winery representatives. The general public can discover new selections, enhance their knowledge, and purchase wines onsite.
Furthermore, the program includes masterclasses designed to deepen understanding of global wines, complemented by a dedicated zone offering food, delicacies, coffee, and desserts.
Topics: #wine #vino #world
