The spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is experiencing increased patronage from international visitors, notably from the Netherlands and Poland, according to spa manager Nikolay Popov. Popov attributes this success to the facility’s utilization of natural healing resources, including mineral water, seawater, lye, and healing mud. He also highlighted the high satisfaction levels among guests regarding the extensive experience of the specialists available.
While balneological therapies remain highly popular among individuals over 60—who frequently seek treatment for musculoskeletal issues, neurodegenerative diseases, herniated discs, and lower back pain—broader trends indicate a shift in clientele. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, noted that post-pandemic, younger demographics are showing heightened interest in wellness. The average age of those seeking preventive and rehabilitation services is reportedly declining from 40–45 to approximately 28–31.
Furthermore, the services offered at the centre are evolving beyond fixed packages. They are increasingly tailored into individualized protocols, mirroring medical industry standards. These comprehensive programs integrate traditional treatments with guidance on diet, physical activity, and specialized supplements.
The resort attracts visitors from Germany and the Czech Republic, contributing to the steady growth in medical and spa tourism across the Balkans. BTA is actively promoting this sector through its “BG SPA: Salus per aquam” feature, which covers over 200 certified spa and wellness centres in Bulgaria. This initiative is connected to the upcoming HEALTHXCHANGE SUMMIT in Varna, solidifying the region’s growing reputation in health tourism.
Topics: #centre #guests #azalia
