Spa manager Nikolay Popov reports an increasing number of international guests, particularly from the Netherlands and Poland, utilizing the spa centre at the Azalia Hotel in the Sts Constantine and Helena resort. He attributes this growing patronage to the centre’s utilization of natural healing resources, including mineral water combined with seawater, lye, and therapeutic mud. Popov also highlighted the high satisfaction levels among guests regarding the extensive experience of the on-site specialists.
While balneological therapies remain popular with individuals over sixty, addressing conditions such as musculoskeletal issues, neurodegenerative diseases, herniated discs, and lower back pain, the market is undergoing a notable shift. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, noted that since the pandemic, wellness has become a greater focus across age demographics. He observed that the average age seeking rehabilitation services is declining, now ranging from approximately 28 to 31, down from 40–45 previously.
The services offered by the facility are also evolving. Instead of fixed procedure packages, the centres are developing personalized protocols similar to medical standards. These programs extend beyond treatments using thermal water, mud, or specialized equipment to include guidance on diet, physical activity, and the use of supplements.
To support this, the company collaborates with physicians nationwide, offering online consultations. The resort continues to attract visitors from Germany and the Czech Republic, while overall interest in medical and spa tourism is growing throughout the Balkans. These developments are bolstered by initiatives like BTA’s feature, which showcases over 200 certified spa and wellness centres across Bulgaria, linking the region to major international health tourism events.
Topics: #centre #guests #azalia
