The spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is attracting increasing numbers of international guests, particularly from the Netherlands and Poland, according to spa manager Nikolay Popov. Popov attributes the popularity to the centre’s utilization of natural healing resources, which combine mineral water, seawater, lye, and healing mud. He noted that guests frequently praise the extensive experience of the on-site specialists.
Balneological therapies remain highly popular among individuals over 60, with common treatments addressing musculoskeletal issues, lower back pain, and neurodegenerative diseases—conditions affecting nearly three-quarters of older adults. Complementing this, Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, points to a broader trend: a heightened focus on health among younger demographics. He reports that the average age seeking rehabilitation services is declining, moving from the 40–45 range to approximately 28–31.
Stamboliyski added that the services offered by the centre are evolving beyond set packages into individualized protocols, mirroring medical standards. These comprehensive programs extend beyond local treatments using thermal water or mud to include guidance on diet, physical activity, and specialized supplements. The resort continues to draw visitors from Germany and the Czech Republic, signaling a steady rise in interest in medical and spa tourism throughout the Balkans.
To support this growth, BTA is promoting certified spa, wellness, and medical spa centres in Bulgaria through its BG SPA: Salus per aquam feature, in preparation for the 2026 HEALTHXCHANGE SUMMIT.
Topics: #centre #guests #azalia
