Spa facilities in the Sts Constantine and Helena resort are seeing increased international interest. According to spa manager Nikolay Popov, the spa centre at the Azalia Hotel is drawing numerous guests from the Netherlands and Poland. Popov attributes this appeal to the centre’s utilization of natural healing resources, such as mineral water combined with seawater, lye, and therapeutic mud.
He noted that balneological therapies are particularly popular among individuals over 60, who commonly seek treatment for musculoskeletal issues, lower back pain, and neurodegenerative conditions. Complementing this trend, Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, highlighted a growing focus on health among younger demographics. He observes that the average age seeking rehabilitation services is declining, shifting from approximately 40–45 to 28–31.
Stamboliyski also detailed how the company’s offerings are evolving. Packages are moving beyond fixed treatments toward personalized protocols, mirroring medical industry practices. These programs integrate thermal water, mud, or specialized equipment with guidance on diet, physical activity, and supplementary remedies.
To develop these customized protocols, the centres collaborate with external physicians nationwide, offering online consultation capabilities. The resort continues to attract visitors from countries like Germany and the Czech Republic, signaling a rising interest in medical and spa tourism across the Balkans. In parallel, BTA promotes the region’s wellness sector through its “BG SPA: Salus per aquam” feature, showcasing over 200 certified spa and wellness centres in Bulgaria.
This initiative is linked to the major HEALTHXCHANGE SUMMIT scheduled for 2026.
Topics: #centre #guests #azalia
