Petar Zahov, General Manager of the Katarino SPA Hotel in Razlog, reported a notable increase in visitor interest from various international markets, including Israel, Greece, Romania, and North Macedonia. While Bulgarian visitors remain the primary clientele, Zahov noted that this international demand reflects both sustained regional tourism and established brand recognition across the Balkans and the Middle East. The hotel has received significant recognition, having been ranked the top five-star mountain hotel in Bulgaria for 2025 for the second consecutive year.
This ranking is based on the HotScore™ index, which evaluates guest reviews from over 1,200 hotels nationwide. Furthermore, the Katarino SPA Hotel has accumulated several accolades, including recognition for best four-star mountain spa hotel in 2020 and for being the most eco-friendly destination in 2021. The spa facilities offer an extensive range of thermal and relaxation amenities with complimentary access for guests.
These include indoor and outdoor pools heated to approximately 34°C, a cave-style jacuzzi, a salt room, and multiple saunas (Finnish, Kiva, and infrared). Additional features encompass an aroma and panoramic steam bath, a laconium, and a tepidarium. Guests can also access specialized services such as hydrotherapy treatments, deep-tissue massages, and Eastern therapies tailored for stress relief, recovery, and preventive care.
The wellness offerings continue to expand, highlighted by the 2023 addition of an outdoor pool with an infinity jacuzzi. In related industry news, BTA is featuring certified spa and wellness centers in Bulgaria through its BG SPA: Salus per aquam initiative, which is connected to the HEALTHXCHANGE SUMMIT in 2026.
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