Spa facilities at the Azalia Hotel in the Sts Constantine and Helena resort are attracting increasing numbers of international guests, including visitors from the Netherlands and Poland, according to spa manager Nikolay Popov. He attributes the popularity to the utilization of natural healing resources, which combine mineral water, seawater, lye, and healing mud. Popov also highlighted the high satisfaction levels among guests regarding the extensive experience of the on-site specialists.
Balneological therapies are particularly favored by individuals over 60, who most frequently seek treatment for musculoskeletal issues, lower back pain, neurodegenerative diseases, and herniated discs—conditions affecting nearly three-quarters of older adults. Further market trends indicate a growing focus on wellness among younger demographics. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, noted that the average age seeking rehabilitation services is declining, moving from 40–45 to approximately 28–31.
Consequently, the services offered by the resort’s centres are evolving from fixed packages to individualized protocols. These modern programs incorporate treatments using thermal water, mud, or specialized equipment, alongside guidance on diet, physical activity, and supplements. The resort continues to draw visitors from Germany and the Czech Republic, reflecting a steady rise in interest in medical and spa tourism across the Balkans.
To support this growth, BTA is featuring certified spa, wellness, and medical spa centres in Bulgaria through its “BG SPA: Salus per aquam” initiative. This effort is connected to the upcoming HEALTHXCHANGE SUMMIT in Varna, positioning the region as a key destination for health tourism.
Topics: #centre #guests #azalia
It’s great to see international tourism boosting local attractions like this spa.
What specific natural healing resources at the Azalia Hotel are contributing to the increased interest from Dutch and Polish visitors?