The global wine industry has shifted its focus to Sofia for Discover.Vino 2026, an international wine exhibition currently taking place at Hall 3 of the National Palace of Culture (NDK) on Friday and Saturday. This seventh edition of the event emphasizes the diverse wine regions and the people associated with them. According to organizers from DiVino, attendees will have the opportunity to engage directly with winery representatives and wine experts.
These experts will discuss the origins of their wines, detailing the specific places from which the beverages come. The event is open to the public from 2 p.m. to 9 p.m.
on Friday, and from 12 noon to 9 p.m. on Saturday. Discover.Vino 2026 presents a curated selection centered on wine origin, highlighting how geography influences a wine’s style, character, and identity.
The exhibition covers everything from classic European terroirs to emerging wine destinations across the world. Over the two days, visitors can explore the diversity of wine regions, learning how climate, soil, and tradition shape a wine’s profile through curated tastings and the discovery of developing wine tourism spots. The event serves as a platform for connoisseurs and professionals seeking depth and authenticity beyond simple tasting.
It facilitates direct interaction between importers and the public, including HoReCa industry representatives, sommeliers, and traders, who can sample new brands and vintages and exchange knowledge directly with winery representatives present for the show. For the general public, it offers an opportunity to expand their knowledge and purchase wine on site. The program also includes masterclasses designed to deepen understanding of world wine regions, with refreshments available throughout the event.
Topics: #wine #vino #world
