The global wine scene has shifted its focus to Sofia for Discover.Vino 2026, an international vino exhibition taking place at Hall 3 of the National Palace of Culture (NDK) on Friday and Saturday. This seventh edition is centered on the world’s diverse wine regions and the people associated with them. Visitors will have the opportunity to engage directly with winery representatives and wine experts.
According to DiVino organizers, these experts will provide in-person insights into the origins of the wines and the regions they represent. The event is accessible from 2 pm to 9 pm on Friday and from 12 noon to 9 pm on Saturday. Discover.Vino 2026 features a carefully curated selection, making wine origin the central theme, as it dictates the style, character, and identity of the beverage.
Over the two days, attendees can explore the variety of wine regions gathered in one location. The program allows visitors to learn how climate, soil composition, and tradition influence a wine’s style, comparing different terroirs through curated tastings, and discovering emerging wine tourism destinations. The exhibition reinforces its role as a platform for connoisseurs and professionals seeking depth and authenticity beyond simple tasting.
It facilitates direct interaction between importers and the public, encompassing both industry professionals and general wine enthusiasts. HoReCa industry representatives, sommeliers, and traders can sample new brands and vintages, exchange knowledge, and speak directly with importers and winery representatives who have traveled to Bulgaria for the event. For the general public, it serves as an opportunity to discover new selections, broaden knowledge, and purchase wine on site.
The program also includes masterclasses to deepen understanding of global wines, alongside a dedicated area offering food, delicacies, coffee, and desserts between tastings.
Topics: #wine #vino #world
