The spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is seeing increased patronage from international visitors, including guests from the Netherlands and Poland, according to spa manager Nikolay Popov. Popov attributes this growth to the facility’s utilization of natural healing resources, which combine mineral water, seawater, lye, and therapeutic mud. He also highlighted the high satisfaction levels among guests regarding the extensive experience of the specialist staff.
Balneological therapies are particularly popular among individuals over 60, with common treatments addressing musculoskeletal issues, neurodegenerative diseases, herniated discs, and lower back pain—conditions affecting nearly three-quarters of older adults. Furthermore, Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, noted a significant shift in health focus across demographics since the pandemic. He observes that the average age of people seeking rehabilitation services is declining, moving from the 40–45 range to approximately 28–31.
Stamboliyski explained that the company’s offerings are evolving from fixed packages to individualized protocols, mirroring medical industry standards. These programs extend beyond thermal water or mud treatments to include guidance on diet, physical activity, and specialized supplements. To support these protocols, the centres collaborate with external physicians across the country, facilitating online consultations.
The resort continues to attract visitors from Germany and the Czech Republic, reflecting a steady rise in interest in medical and spa tourism throughout the Balkans. BTA is promoting this sector through its feature, “BG SPA: Salus per aquam, Health Through Water,” which covers over 200 certified spa and wellness centres in Bulgaria.
Topics: #centre #guests #azalia
