Spa manager Nikolay Popov reports that the spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is seeing an increase in patronage from guests hailing from the Netherlands and Poland. He attributes this appeal to the centre’s utilization of natural resources, which include mineral water combined with seawater, lye, and healing mud. Popov noted that specialists at the facility are highly regarded for their extensive experience.
While balneological therapies are particularly popular with individuals over 60—who frequently seek treatment for musculoskeletal issues, herniated discs, and lower back pain—the focus of the industry is broadening. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, points to a growing trend among younger demographics prioritizing health. He observes that the average age seeking rehabilitation and preventive services is declining, moving from approximately 40–45 to 28–31.
Consequently, the services offered by the company’s centres are evolving from set packages to highly individualized protocols, mirroring medical industry standards. These comprehensive programs extend beyond water or mud treatments to include guidance on diet, physical activity, and specialized supplements. The resort continues to draw visitors from Germany and the Czech Republic, signaling increasing interest in medical and spa tourism across the Balkans.
To support this growth, BTA is featuring news from over 200 certified spa, wellness, and medical spa centres in Bulgaria through its BG SPA: Salus per aquam initiative. This effort is linked to the HEALTHXCHANGE SUMMIT, scheduled for May 11 to 13, 2026, in Varna, Sts. Constantine and Helena, Golden Sands, and Albena.
Topics: #centre #guests #azalia
