Spa manager Nikolay Popov reports that the spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is seeing increased patronage from international guests, including those from the Netherlands and Poland. Popov attributes this interest to the centre’s utilization of natural healing resources, such as mineral water combined with seawater, lye, and healing mud. He noted that the specialized experience of the practitioners is highly valued.
Balneological therapies are particularly popular among individuals over 60, who frequently seek treatment for conditions such as musculoskeletal issues, herniated discs, and lower back pain. Complementing this, Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, points to a significant shift in wellness tourism. He observes that post-pandemic, health awareness among younger demographics is rising, with the average age seeking rehabilitation dropping from 40–45 to around 28–31.
Stamboliyski added that the service offerings at the resort’s centres are evolving beyond standard packages. The facilities now provide individualized protocols, mirroring medical standards. These comprehensive programs incorporate thermal water and mud treatments alongside guidance on diet, physical activity, and the use of dietary supplements.
To support these advanced protocols, the company partners with physicians across the country, facilitating remote consultations. The resort continues to attract visitors from Germany and the Czech Republic, signaling a growing interest in medical and spa tourism throughout the Balkans. Furthermore, BTA is promoting the region through its “BG SPA: Salus per aquam” initiative, highlighting over 200 certified spa and wellness centres in Bulgaria, leading up to the 2026 HEALTHXCHANGE SUMMIT.
Topics: #centre #guests #azalia
