The spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is seeing an increase in visitors, particularly from the Netherlands and Poland, according to spa manager Nikolay Popov. Popov attributes this growth to the facility’s utilization of natural healing resources, including mineral water, seawater, lye, and therapeutic mud. He also noted that the expertise of the specialists is highly regarded by the guests.
Balneological therapies are particularly popular among individuals over 60, who frequently seek treatment for conditions such as musculoskeletal issues, neurodegenerative diseases, herniated discs, and lower back pain—ailments affecting nearly three-quarters of older adults. Complementing this, Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, highlighted a broader trend: increased health consciousness among younger demographics. He anticipates this focus on wellness will drive continued growth in spa and wellness tourism.
He observed that the average age seeking rehabilitation services is decreasing, moving from the 40–45 range to approximately 28–31. Stamboliyski added that the offerings at the company’s centres are evolving from standardized packages to individualized protocols, mirroring medical practices. These programs encompass not only treatments using thermal water, mud, or specialized equipment but also guidance on diet, physical activity, and supplementary remedies.
The resort continues to attract international guests, notably from Germany and the Czech Republic, as interest in medical and spa tourism grows across the Balkans. To support this growth, BTA is promoting Bulgarian spa and wellness centres through its BG SPA: Salus per aquam initiative, leading up to the HEALTHXCHANGE SUMMIT in 2026.
Topics: #centre #guests #azalia
