Spa manager Nikolay Popov reports an increasing number of international visitors, including those from the Netherlands and Poland, utilizing the spa facilities at the Azalia Hotel in the Sts Constantine and Helena resort. He attributes this appeal to the spa’s utilization of natural healing resources, which combine mineral water, seawater, lye, and therapeutic mud. Popov also noted that the high level of experience among the specialists contributes to guest satisfaction.
Balneological therapies are particularly sought after by individuals over 60, who frequently visit the centre to address conditions such as musculoskeletal issues, herniated discs, and lower back pain—ailments affecting nearly three-quarters of older adults. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, points to a broader post-pandemic trend: an increased focus on wellness among younger demographics. He suggests this shift will drive continued growth in spa and wellness tourism.
Stamboliyski further explained that the services offered are evolving from standardized packages to individualized protocols mirroring medical practices. These modern programs encompass not only treatments using thermal water or mud but also comprehensive guidance on diet, physical activity, and supplements. The resort continues to attract visitors from Germany and the Czech Republic, with growing interest noted across the Balkans in medical and spa tourism.
To support this sector, BTA features certified spa and wellness centers across Bulgaria in its BG SPA: Salus per aquam initiative. This effort, partnered with the Ministry of Tourism, highlights over 200 such facilities and is linked to the upcoming HEALTHXCHANGE SUMMIT in 2026.
Topics: #centre #guests #azalia
