The spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is drawing increasing numbers of international guests, notably from the Netherlands and Poland, according to spa manager Nikolay Popov. Popov attributes the popularity to the facility’s utilization of natural healing resources, which include mineral water, seawater, lye, and healing mud. He also noted high guest satisfaction with the extensive experience of the specialist staff.
Balneological therapies are particularly favored by individuals over 60, who frequently seek treatment for conditions such as musculoskeletal issues, herniated discs, and lower back pain—ailments affecting nearly three-quarters of older adults. Furthermore, the sector is experiencing a shift in demographics and service models. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, observed that post-pandemic, younger demographics are focusing more intensely on health.
He noted a decline in the average age of those seeking preventive and rehabilitation services, dropping from approximately 40–45 to 28–31. The service offerings are evolving beyond fixed packages to include individualized protocols, mirroring medical industry practices. These programs extend care after the guest leaves the centre, encompassing guidance on diet, physical activity, and specialized supplements, in addition to treatments using thermal water or mud.
The resort continues to attract visitors from Germany and the Czech Republic, contributing to the growing interest in medical and spa tourism across the Balkans. BTA is promoting Bulgaria’s network of over 200 certified spa, wellness, and medical spa centres through its “BG SPA: Salus per aquam” feature, an initiative linked to the 2026 HEALTHXCHANGE SUMMIT.
Topics: #centre #guests #azalia
This sounds like a great destination for wellness tourism.