According to spa manager Nikolay Popov, the spa centre at the Azalia Hotel in the Sts Constantine and Helena resort is seeing an increase in patronage from international guests, particularly those from the Netherlands and Poland. Popov attributes this interest to the centre’s utilization of natural healing resources, which combine mineral water, seawater, lye, and therapeutic mud. He also highlighted the high satisfaction levels among guests regarding the extensive experience of the on-site specialists.
Balneological therapies are particularly favored by individuals over 60, with common treatments addressing musculoskeletal issues, herniated discs, and lower back pain—conditions affecting nearly three-quarters of older adults. Lyubomir Stamboliyski, Commercial Director at Sts Constantine & Helena Holding AD, noted a broader industry shift: post-pandemic, there is a growing focus on health among younger demographics. He anticipates this will fuel growth in wellness tourism.
He observed that the average age seeking rehabilitation services is declining, moving from 40–45 to approximately 28–31. Stamboliyski further explained that the company’s service packages are evolving from standardized treatments to highly personalized protocols, mirroring medical industry practices. These programs encompass not only water, mud, or specialized equipment treatments but also dietary guidance and physical activity plans designed for continuation at home.
To develop these protocols, the company collaborates with external physicians nationwide, offering online consultations. The resort continues to attract visitors from Germany and the Czech Republic, indicating a steady rise in interest in medical and spa tourism across the Balkans.
Topics: #centre #guests #azalia
The spa center at the Azalia Hotel in the Sts Constantine and Helena resort is experiencing increased patronage from international visitors, notably those from the Netherlands and Poland, according to