The global wine scene is currently converging in Sofia for Discover.Vino 2026, taking place at Hall 3 of the National Palace of Culture (NDK) over Friday and Saturday. This seventh international wine exhibition centers on the diverse regions that produce wine and the people connected to those areas. Attendees have the opportunity to engage directly with winery representatives and wine experts who will discuss the origins of the wines from their respective locations.
The event is open to the public from 2 p.m. to 9 p.m. on Friday, and from 12 noon to 9 p.m.
on Saturday. DiVino notes that Discover.Vino 2026 showcases a curated selection, emphasizing wine origin as the primary determinant of style, character, and identity. From classic European terroirs to emerging wine destinations across the entire world, the exhibition allows visitors to immerse themselves in global wine diversity.
Participants can learn how climate, soil composition, and tradition influence a wine’s profile while comparing different terroirs through specialized tastings. The event serves as a key platform for both industry professionals and connoisseurs seeking depth and authenticity beyond simple tasting. It facilitates direct contact between importers, traders, and the public.
Representatives from the HoReCa industry and sommeliers can sample new vintages and exchange knowledge directly with importers and winery representatives who have traveled to Bulgaria for the exhibition. For the general public, it offers a chance to expand wine knowledge and purchase selections on site. Furthermore, the program includes masterclasses designed to deepen understanding of wines from around the world.
Throughout the two days, attendees can access a zone featuring food, delicacies, coffee, and desserts, ensuring a comprehensive experience across the world of vino.
Topics: #wine #vino #world
