Eastern therapies and hammam rituals are attracting significant guest interest at the Astor Garden Hotel in Sts Constantine and Helena, according to SPA Manager Nikolay Popov. Popov noted that the hotel is affiliated with the Aqua House Thermal & Beach complex, which annually updates its services to enhance the visitor experience and meet the demands of modern tourists seeking variety. The complex aims to improve both mental and physical well-being, offering guests options ranging from various pools, including facilities for lap swimming, to customized beauty treatments.
Popov detailed that while aromatherapy is popular due to its immediate effects, guests can also benefit from mud therapy. Furthermore, management is exploring the introduction of algae-based treatments, leveraging the natural availability and health benefits of seaweed. However, Popov advised caution regarding certain therapies.
For clients who have undergone cosmetic or invasive procedures, high humidity and steam, such as those found in a hammam, should be avoided. This precaution also applies to traditional massages, although certain approaches derived from Chinese medicine may remain suitable. BTA highlighted the broader scope of wellness in Bulgaria, featuring news from over 200 certified spa, wellness, and medical spa centers.
This industry initiative is connected to the HEALTHXCHANGE SUMMIT, scheduled for May 11–13, 2026, across Varna, Sts. Constantine and Helena, Golden Sands, and Albena. BTA has been designated as the main media partner for this major health tourism event.
Topics: #interest #therapies #hammam
